All websites are interactive because users must click links to navigate to different parts of the site. But to encourage users to engage in a conversation requires a more inviting approach. If you enable users to contribute directly to your website, you express an interest in their views and your openness inspires a certain confidence. You can vary the degree of access depending on the user and the content, and you can reward "active" users with additional profile and roles.
If you want to add interactive publishing to your website, you need to consider a number of things:
